Yes! Video is GREAT for Small Business too!
Realistic production costs and cost-effective marketing and promotional opportunities mean small business can benefit from video too!
Ready To Start Using Video In Your Business?
Its easier to convince a customer to buy from you with video than it is with text.
From product and business explainers, branded content and customer testimonials you now have multiple ways to tell your story to your customers.
Hootsuite, a social media management platform, is a great example of a customer testimonial page that really demonstrates how their product can work for anybody.
Many of us have become more comfortable learning visually.
Delivering information on a product, service or company through video can help to keep your audience’s attention longer and make what you have to say more easily understood.
Danley is a division of RamsetReid, an iconic Australian business serving the construction industry. In this video Danley is educating the viewer through the presentation of a solution case study. See more videos on the RamsetReid Youtube Channel they really get the power of video for their business.
Video is way better at moving viewers to laugh, cry, get mad, learn and take action than photos, text or audio.
The dramatic rise in mobile video consumption is driven in part by a desire for on-the-go entertainment.
One of the hottest videos for 2017 was the Dollar Shave Club. The company spent just $4,500 on the video. From that small investment, the business received 12,000 new orders in the first 48 hours alone.
A customer that you inspire, is a customer you will keep.
From behind the scenes, to showing your business culture and community involvement there are a number of creative ways to use video to inspire your customers.
Westpac Banking in Australia created a number of videos which showed inspiring stories from their business customers.